Your Kodaris CMS and platform have many options generating and configuring SEO for your website, including your products, categories and content pages.
There are three different types of SEO that will be covered on this page:
Meta Fields
OG Fields
Structured Data
Meta Fields
Meta fields are used by search engines to drive search results on Google, Bing, etc. There are two main meta fields that you can configure to influence the search results for your products, categories, pages, etc.:
Meta Title - when a search result appears in the Google search results page, the meta title is used as the title link for the search result.
Meta Description - when a search result appears in the Google search results page, the meta description is used to give the search engine a summary about the page. Search engines will often use this as the description for the search result underneath the result title, although they may use other content from the page instead if it better matches the user’s search terms.
OG fields are used by third party platforms to display a page preview when a user shares a page from your website, such as when a user shares a product page to a social media platform like Facebook or Twitter. There are six OG fields that can be set for your products, categories, pages, etc.:
OG Type - specifies what type of content the page is. Usually you’ll want to use “website” unless otherwise indicated by the official OG documentation.
OG Title - specifies the title that should be used for the preview.
OG Url - the URL of your page on your website that the preview will link to.
OG Image - the image that will display in the preview.
OG Description - a short description about the page which will display in the preview.
OG Locale - specifies the language locale of the content in your other OG tags.
Structured data is a standardized format for providing information about a page and classifying the page content. Adding structured data can enable rich search results that are more engaging to users and might encourage them to interact more with your website.
Kodaris automatically generates structured data for your products, categories, and marketing/information pages, and includes required fields by default. There are many other optional fields that can also be included. Please refer to the additional information below if you’d like to find out more.
Now that we’ve given a brief overview about the three types of SEO, let’s see how Kodaris generates SEO for your website and how you can customize it.
Default Store SEO
In Kodaris you can configure default meta and OG fields which are displayed for your home page and any other pages, products, or categories which have not yet been configured for SEO. For example, if you’ve not added SEO to several of your products yet, the system will provide the default SEO fields instead until you configure the SEO for those products.
To set your default meta and OG fields:
Navigate to Marketing > SEO.
You will see a list of Meta Fields and OG Fields.
Update these to what you you would like to use on your website.
Default Product SEO
Kodaris automatically generates meta fields, OG fields, and structured data for your products. You can also customize the SEO for your products in the PIM section of your Operations Portal.
Meta Fields
By default, Kodaris generates meta fields for your products based on your store SEO and your PIM data. You can also customize the meta fields per product.
Navigate to Products in the PIM section of the Portal.
Click the Details icon of the product you would like to edit.
Scroll to the SEO section.
Enter the values you would like to use in the provided meta fields inputs:
Meta Title - if no meta title is set, Kodaris uses your product name by default.
Meta Description - if no meta description is set, Kodaris uses your global store meta description by default.
If you would like to verify your product meta fields are properly set, follow these simple steps:
Navigate to the product with the updated meta fields on the website.
Right click on the webpage and select View Page Source from the dropdown menu.
Locate the title and meta description tags; they should be set to the values you provided in the PIM.
Default OG Fields
By default, Kodaris also generates OG fields for your products based on your store SEO and your PIM data. These generated fields include:
OG Type - set to your default store OG Type which is configured on the Marketing > SEO screen.
OG Title - set to your product SEO meta title; if no meta title is configured on the product, Kodaris uses your product name instead.
OG Description - set to your product SEO meta description; if no meta description is configured on the product, Kodaris uses your default store meta description instead.
OG Image - set to your product’s primary image.
OG Url - set to the URL of the product on your website.
OG Locale - set to your default store OG Locale which is configured on the Marketing > SEO screen.
Structured Data
Kodaris automatically generates structured data for your products and includes the required fields by default. There are many other optional fields that can be included. Please refer to the official documentation if you would like to find out more.
These generated fields include:
Type - set to Product; this tells Google this structured data snippet is describing a product listing.
Name - set to your product name.
Image - set to your product’s primary image.
Product ID - set to your product’s code/part #.
Url - set to the url of the product on your website.
Offers - lists your product’s public price.
To view the generated structured data for a product:
Navigate to the product on your website.
Right click on the webpage and choose Inspect Element from the dropdown menu.
Search on json.
You will see the structured data snippet for the product.
You will see the rich results test result for the product.
Default Category SEO
Kodaris also generates meta fields, OG fields, and structured data for your product categories. You can configure and customize these fields in your Kodaris PIM much like you can for your products.
Meta Fields
The meta fields for your product categories are generated based on your store SEO and your PIM data. You can also customize the meta fields per category.
To set the meta fields for a category:
Navigate to the Categories section of the PIM Portal.
Select the category which you would like to set the meta fields for by clicking the Details icon.
Provide the values you would like to use in the provided meta field inputs:
Meta title - if no meta title is set, Kodaris uses your category name by default.
Meta description - if no meta description is set, Kodaris uses your global store meta description by default.
To verify your category meta fields are properly set:
Navigate to your category on the website.
Right click on the webpage and select View Page Source from the dropdown menu.
Locate the title and meta description tags.
They should be set to the values you provided in your PIM.
OG Fields
By default, Kodaris generates OG fields for your categories based on your store SEO and your PIM data. These generated fields include:
OG Type - set to your default store OG Type which is configured on the Marketing > SEO screen.
OG Title - set to your category SEO meta title; if no meta title is configured on the category, Kodaris uses your category name instead.
OG Description - set to your category SEO meta description; if no meta description is configured on the category, Kodaris uses your default store meta description instead.
OG Image - set to your category’s primary image.
OG Url - set to the URL of the category on your website.
OG Locale - set to your default store OG Locale which is configured on the Marketing > SEO screen.
Structured Data
Kodaris automatically generates structured data for your product categories and includes the required fields by default. There are many other optional fields that can be included. Please refer to the Structured Data official documentation if you’d like to find out more.
Google does not show rich search results for categories; however, it will use the structured data to determine what you are offering on your category page.
These generated fields include:
Type - set to ItemList; this tells Google this structured data snippet is describing a list of items.
Url - set to the URL of your category on your website.
Number of Items - set to the number of products in your category.
Item List Element - contains the list of products shown on the category page. Each item contains a valid Product structured data snippet. Please refer to the Products section in this document.
To view the generated structured data for a category:
Navigate to the category on your website.
Right click on the webpage and choose Inspect Element from the dropdown menu.
Search on json.
You will see the structured data snippet for the category.
You will see the rich results test result for the category.
Default Content Pages SEO
Kodaris also generates meta fields, OG fields, and structured data for your marketing/informational pages. You can configure and customize the SEO in your Kodaris CMS.
Meta Fields
Kodaris generates meta fields for your content pages based on your store SEO and your CMS data. You can also customize the meta fields per page.
To set the meta fields for a page:
Navigate to CMS in the PIM section of the Portal.
Select the page which you would like to set the meta fields for by clicking the Details icon.
Provide the values you would like to use in the provided meta field inputs:
Meta Title - if no meta title is set, Kodaris uses your page name by default.
Meta Description - if no meta description is set, Kodaris uses your global store meta description by default.
To verify your page meta fields are set properly:
Navigate to your page on the website.
Right click on the webpage and select View Page Source from the dropdown.
Locate the title and meta description tags.
They should be set to the values you provided in your CMS.
OG Fields
By default, Kodaris generates OG fields for your pages based on your store SEO and your CMS data. These generated fields include:
OG Type - set to your page OG type; if no OG type is specified for the page, Kodaris uses your store OG type configured on the Marketing > SEO screen.
OG Title - set to your page OG title; if no OG title is specified for the page, Kodaris uses your page meta title. If no meta title is set for the page, Kodaris uses your page name.
OG Description - set to your page OG description; if no OG description is specified for the page, Kodaris uses your page meta description. If no meta description is set for the page, Kodaris uses your default store OG description set in the Marketing > SEO screen.
OG Image - set to your page’s OG image; if no OG image is set for the page, Kodaris uses your page’s primary image. If no primary image is set, Kodaris uses your default OG image set in the Marketing > SEO screen.
OG Url - set to your page’s OG URL; if no OG URL is set for the page, Kodaris uses the URL of your page on your website.
OG Locale - set to your page’s OG locale; if no OG locale is set for the page, Kodaris uses the default store OG locale set in the Marketing > SEO screen.
To set the OG fields for a page:
Navigate to Pages in the CMS section of the Portal.
Select the page which you would like to set the OG fields for by clicking the Details icon.
Scroll down to the SEO section.
Enter the values you would like to use in the provided OG field inputs.
To verify your page OG fields are properly set:
Navigate to your page on the website.
Right click on the webpage and select View Page Source from the dropdown.
Locate the OG tags.
They should be set to the values you provided in your CMS.
Structured Data
Kodaris automatically generates structured data for your content pages and includes the required fields by default. There are many other optional fields that can be included. Please refer to the Structured Data official documentation if you’d like to find out more.
These generated fields include:
Type - set to Article; this tells Google this structured data snippet is describing an article.
Headline - set to your page name.
Description - set to your page SEO description; if no SEO description is set, Kodaris uses your page description.
Image - set to your page’s primary image.
Keywords - set to your page’s keywords.
Url - set to the URL of the page on your website.
Date Created - set to the date your page was created in Kodaris.
Date Modified - set to the date your page was last edited in Kodaris.
Author - set to your organization.
To view the generated structured data for a page:
Navigate to the page on your website.
Right click on the webpage and choose Inspect Element from the dropdown.
Search on json.
You will see the structured data snippet for the page.
You will see the rich results test result for the page.
Sitemap
A sitemap is a file where you provide information about the pages, products, categories, and other content on your site. Search engines read this file to crawl and index your site more efficiently. You can also submit a sitemap directly to Google in the search console.
In Kodaris, you can view, generate, and schedule a sitemap that includes all your products, product categories, and marketing/informational pages.
Generate A Sitemap
Navigate to SEO in the Marketing section of the Portal.
Click the Generate Sitemap button.
The system will generate your sitemap file and it will be available on your website at [yoursite]/sitemap.xml.
View A Sitemap
Navigate to [yoursite]/sitemap.xml
Or, navigate to SEO in the Marketing Section of the Portal and click the View Sitemap button.
Weekly Sitemap Generation
Usually you want your sitemap to automatically re-generate at scheduled intervals. This ensures all your latest product, category, and marketing changes are reflected in the sitemap for search engines.
To schedule your sitemap to update weekly:
Navigate to Settings in the System section of the Portal.
Search for the jobGenerateSeoSiteMap setting.
Click the Details icon to edit the setting.
Set the Value field to "1".
Click Save in the upper right corner.
Kodaris will now automatically re-generate your sitemap every week.
Product Documentation
