Reinders is a 150+-year-old family-owned, regional distribution company that offers residential and commercial irrigation, chemicals, seed, turf supply, tools, winter and outdoor living products, and Toro commercial equipment.
Several years ago, the Reinders team committed to a digital transformation journey that would result in a fully automated, digital, and seamless customer experience. They wanted a self-service customer portal that their customers would enjoy using and a lightning-fast experience for their customers. In addition, they were in need of a partner who had the capabilities to smoothly integrate with Adobe Commerce, since they were implementing Adobe Commerce at the time and were running into road bumps when they reached out to Kodaris. To truly begin this digital transformation, they sought an experienced and honest partner willing to openly collaborate, innovate, and provide the technology they required then and into the future.
In the beginning stages of searching for the right partnership, Reinders met with many experts in their community, but their team was not satisfied with the overall offerings. When Robin first met Tony, Kodaris Founder and CEO, she knew that Kodaris’ abilities and experience in the distribution industry would be the key to helping them achieve their digital transformation goals.
“What I liked about that conversation, that very first conversation with Tony, was that he didn't agree with everything I said. And we had very good conversations back and forth about how to do things right. And that's what I look for in a partner—that genuine honesty,” said Robin McGuire, Reinders’ Chief Information Officer. “I would boil it down to say that Kodaris has great vision and is continually looking forward, looking at innovating, staying ahead of technology and technology changes, and is able to basically meet any customer need. And then you can also have a great platform that will get you the website and the tools that you want at a fair market price.”
Since partnering together, Reinders has leveraged the entire Kodaris platform and even added a second e-commerce site running on Kodaris. But the partnership is not over.
“I think we were getting some really good feedback [from customers], and they don't even know what's ahead of them because we have so many great ideas, projects, and initiatives that we want to execute to help make their lives better, to make them succeed in their businesses, which is what we're trying to do.”
